Tag Archives: principles

Principles of Viral Marketing

Viral marketing has definitely gained its popularity over the global network. More and more businesses are adopting this marketing strategy to gain their fair share in the market. The approach developed by Hotmail in increasing its number of subscribers is one classic example of viral marketing. How Hotmail Did It Hotmail is one of the first web-based email provider that gives away email addresses for free. Their marketing approach starts by giving free web-based email addresses and additional services. Each of the messages sent with a Hotmail […]

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